About Us

About Us

In 1988 we saw a vision. A vision to provide a premium perfumery experience to every consumer across the globe. Led by the "King of Perfumes" Mr. Poland Moosa Haji, this journey of more than three decades, have shaped us into who we are and made our vision clearer with each passing day. Staying true to this vision and channelling our each and every effort towards making it a reality, today, Fragrance World stands tall as one of the leading manufacturers and distributors in UAE. With an enriching portfolio of 500+ fragrances across multiple brands and a strong global presence in 125+ countries, Fragrance World is where all your fragrance needs are taken care of, with love.

How We Started

From a modest beginning with just AED 25,000 in capital, Fragrance World has grown into a globally recognized name in the perfume industry — a testament to the vision, resilience, and entrepreneurial spirit of our founder, Mr. Poland Moosa Haji.

Despite a humble background and numerous challenges, he pursued his passion for perfumery and laid the foundation of a brand that today is trusted by fragrance lovers worldwide. With years of dedication, innovation, and a commitment to excellence, Fragrance World continues to craft captivating scents that inspire emotions and create lasting memories.

We don’t just make perfumes — we create experiences

Our Journey

1988
Mr. Moosa started his own trading company Al Ghuroob, dealing in ready-made garments, perfumes, cosmetics & electronics.
2003
As perfumes started to become the key product in the business, he ventured out to form Fragrance World Trading that focussed only on manufacturing and trading of perfumes in the years to come.
2012
Fragrance world launched a young, vibrant, entry luxury brand with Niche energetic fragrances under the brand name French Avenue.
2023
Established presence across 125+ countries with 500+ unique products across 3 brands.